As you’re scanning this, I will assume you know one of the biggest facts about online internet marketing. That truth is that you need traffic to achieve success, and not just any traffic either. This article is going to provide a brief summary of methods you can use to get targeted prospects to your site. Generally, these methods fall into two categories: “Free” traffic, and Paid Traffic. Thy apply whether you have a regular web site or a blog.
First is the article syndicator, such as ezinearticles. com. While there are numerous other syndicators out there, ezine articles is certainly the largest and most c 메이저사이트 ommonly known, and therefore valuable to the aspiring author as well as the readers and other web site owners or smaller syndicators. EzineArticles takes articles because they contain unique content that will benefit their readers. Among some of the rather exacting (but easily followed, once you get them all down) rules are that all article must contain relevant, informational content and that you cannot sell in your article. Also paramount, which this author has learned in a hardest manner, is the dependence on unique and original
content. You can’t take the buzzwords and headings from another article and spin them into an article of similar content, you really do have to fully process the substance of the topic, then write a fully new article from your heart. This said, they do have maybe the best article syndicatiion site on the internet. A syndicator wins because they get new articles with original content that they can present for their readers.
Second is the webmaster or smaller syndicator that needs content for their site. They can copy this content from the major syndicator and use it on their site, but they must take it in it’s entirety, including the resource box (or biography box) towards the bottom of the article. More about the resource box in the Author section below. Thus, the webmaster or smaller syndicator gets new content on their site, and though it isn’t original and unique to them, their audience may not be familiar with ezinearticles or another major syndicator, so in most cases, the reader sees content they otherwise wouldn’t find.
Third, the reader or web surfer gets the chance to read and learn something new, and if they take opportunity of what the writer is providing in his resource box, in many cases they may continue for more information about the topic.
Fourth, and probably the most important to you is that the author wins in two ways. First, they learn more about their topic, as the best way to really learn a subject is to teach it. Second, there is the resource (or bio) box towards the bottom of the article. Originally called a “bio” box because they were used for biographical information about the writer. Today, most successful authors use the space as a resource box, and though they may have a brief indication of who they are, most of the space is dedicated to information about a newsletter and/or other free offer and a url to a squeeze page where the reader can opt-in to a newsletter or other vehicle that the author can use to help expand educate the reader. During this ongoing education process, the writer may also provide links to sites that can earn cash for him through affiliate marketing.
Thus, you’ve seen how article marketing can be a win-win-win-win situation, benefitting all involved. Other methods of driving traffic to your site aren’t so good for all parties, but still have benefits, and all can still drive targeted prospects to your site, though with additional effort and/or cost.
One of the newest viral and organic acquiring the traffic methods is through Social networking on sites such as Twitter, Myspace and Facebook. Myspace and Facebook are more like traditional blogs, with Twitter more of a stream of consciousness or “what I’m doing as of this instant” sort of site. With twitter, each post, called a twitter, cannot belonger than one hundred and forty characters. That’s only 20 to 30 words at best, for them to be very constraining beyond the common “where you are at the moment” twitter.
Originally these sites were designed to be purely social, in that these were places enabling you to go, put up a webpage and start finding other people with like interests. This had the tendency to separate individuals to their “computer lives” which is a different form of socialization as normal in the flesh interaction. As the popularity of these sites grew, they haven’t stayed that way, but if you don’t approach them correctly, you’ll get an amazing and forceful backlash that may make you wonder why you are there in the first place. However,
this is changing, as the owners of Facebook made our minds up to generate monies their servers by offering advertising space much like Google has AdWords. Still, there are some opportunities to use the social aspects to generate traffic for your site, if you are careful and stay within reasonable limits. Being successful with marketing on social networks requires an capacity to teach, much like with article marketing, and to be subtle about making recommendations. There are a number of programs out there that profess to help with this process, but as i haven’t checked into them yet, I cannot tell you which are good and which are bad…
SEO (Search Engine Optimization) used to be nearly the only way to get traffic to your site. When the first search engines happened, and even for quite a few years after, having your site optimized for the “algorithm of the month” that was being used by the search engines to determine ranking, was the only way to get more traffic, except perhaps word of mouth. Word of mouth was through various media, like the internet newsgroups where people shared their issues. See even at the beginning of “internet time” there was a social aspect. It just was not as popularized as you see today. Eventually along came blogs and other things beyond that, and search engine optimization became less of an issue for a lot of sites.
Still, there are lots of users out there that don’t know of any other way to find a site than to search using their favorite search engine. Google, Yahoo, Google and a host of others, many of which are reasonably local or specific to some niche can be used by users to find sites that have content related to their search.
Generally, if you have a web site that has honest content, that provides related information to the topics in the title or first part it will help with SEO, but there’s obviously more. Your content should be keyword rich, but not overdone, and you should pay attention to having decent meta-tags (which are hidden items of information the search engines use to help them classify your site). Today, one of the next most important things to have is lots of backlinks. Backlinks are links from other sites back to you. Right now, particularly for Google, is that your backlinks should come from “authoritative” sites, that have a lot of content on similar topics. There should also not be any “loops”,
which is where someone links to you and you, either directly or through added sites, link back to them. This used to be common (known as link exchange) but now’s apparently a “bad thing” in SEO. As you might imagine, checking up on the current algorithms, and therefore the current rules for SEO can be time
consuming, but it is able to keep your site in the first page or so of the search engines, and let’s face it, almost nobody goes beyond the third page any more, users are just too used to instant gratification and get bored very easily. the search engine “spiders” that “crawl the web”, indexing pages of web sites are supported by sophisticated and continually updated algorithms and relational listings. Generally, there is a significant shift in the algorithms about every 8 or 10 months. Thus, the “trick” that works today will get rid of working soon. There have been many examples of this over time, and that is not the primary focus here, so just remember that your SEO efforts should be based on sound, honest presentation of your site and you should rank reasonably and consistently as the algorithms change.
Paid traffic is what you might expect. You pay anyone to send you traffic. A large couple of rough categories for paid traffic, and within each are several if not dozens of providers. The ones you hear the most about are Pay per click marketing and Pay Per View.
The difference between Pay per click marketing (PPC) and Pay Per View (PPV) is that with ADVERTISEMENT, you only pay when someone clicks on your ad on the host site. With PPV, you pay every time they present it to the web surfer. Google AdWords is well known as a ADVERTISEMENT service. The relatively new “Facebook Ads” are in these two categories, but pay per click marketing ads are called CPC by Facebook, and when they present your ad is called CPM. Other providers may call the act of presenting the ad for viewing by the web surfer “pay per impression (PPI).
In each of these paid click generation systems, you agree to pay a collection amount for each action. Typically, you can choose how much you need to spend on a single hour or day, so you don’t spend your finances the first few hours of the first day of your campaign.
In addition to the pay per click marketing and pay per view/impression mentioned above are newsletter or blog advertising and solitary articles. With one of these methods, you pay a newsletter or owner to either place an ad inline on his regular newsletter or blog, and with solitary articles, they send out a newsletter post for your benefit to their email list with only your article (hence the name “solo article”). What you pay for each of these depends on the size of the blog or newsletter email list, and what the proprietor thinks it is worth. Some can be bargains, others should become a sailboat, known by most captains as “a hole in the water into which you put money”.
Regardless of the paid method you might choose, you’ll surely lose your shirt if you aren’t closely monitoring the results through click tracking. With click tracking, you figure out how many clicks you get from each “campaign”, so you can determine the ones make money and which don’t. Of course, you will want to make sure you drop the non-paying ones as soon as possible.